E-commerce & Shopify

Online stores that actually sell

Your Products Deserve a Store That Works as Hard as You Do

A great product isn't enough. You need an online presence that communicates quality, builds trust, and makes purchasing effortless. At Actually, we build Shopify stores that don't just look beautiful—they convert browsers into buyers and first-time customers into loyal fans.

Whether you're starting fresh, migrating from another platform, or transforming an underperforming store, we bring the technical expertise, design sensibility, and strategic thinking to make your e-commerce business thrive.

What We Build

Every Shopify store we create is engineered for performance, optimised for search, and designed to convert. We work across the full spectrum of Shopify development.

Theme Customisation

Already have a theme you love? We can customise it to match your brand perfectly, add custom functionality, and optimise it for speed and conversion. Fast turnaround, budget-friendly, and effective for most businesses.

Custom Theme Development

For brands that need complete control, we build custom Shopify themes from scratch. Starting from your Figma designs—or creating them with you—we deliver pixel-perfect stores with clean, maintainable code that you own completely.

Headless Commerce

For complex requirements spanning multiple channels—web, mobile, kiosks—we build headless Shopify solutions using modern frontend frameworks while keeping Shopify's robust backend for inventory, payments, and order management.

What's Included

  • Mobile-first design: Over 70% of online shopping happens on phones. Every store we build works flawlessly on any device.
  • Speed optimisation: Fast-loading pages that keep visitors engaged. Even a one-second delay can significantly reduce conversions.
  • SEO foundations: Proper meta tags, structured data, and technical SEO built in from day one.
  • Conversion-focused UX: Intuitive navigation, streamlined checkout, and trust-building elements that turn visitors into customers.
  • Analytics setup: Google Analytics, conversion tracking, and the insights you need to make data-driven decisions.

SEO That Actually Works

Beautiful stores are worthless if no one finds them. We build search visibility into every project.

Discuss Your SEO Goals

E-commerce SEO: Be Found by Customers Ready to Buy

Paid advertising gets expensive. SEO delivers ongoing traffic from people actively searching for what you sell—without ongoing ad spend. We bring technical SEO expertise and content strategy together to improve your search rankings.

Technical SEO

The foundation that search engines need: fast page loads, proper indexing, clean URLs, mobile optimisation, and structured data that helps Google understand exactly what you're selling.

Content Strategy

Product descriptions that sell and rank. Collection pages optimised for search intent. Blog content that establishes your expertise and drives organic traffic. Every word is crafted to connect with your customers and search engines alike.

Scale Solutions

Thousands of pages with thousands of issues? We've been there. Our smart prioritisation identifies high-leverage fixes—template errors that multiply across your site, high-traffic pages that need attention first, quick wins that search engines reward. We've reduced site issues by two-thirds in under three months for enterprise clients.

Real Results: E-commerce Transformations

From doubling sales to fixing millions of SEO issues—here's what we've delivered for e-commerce and content businesses.

Just Be Kind Dog Food - Shopify transformation

Just Be Kind Dog Food

Complete Shopify transformation

Ground-up Shopify rebuild, comprehensive content strategy, SEO that works, and packaging rebrand. Result: sales doubled within 12 months. 'Rich came along like a breath of fresh air to fix it all.'

Client: Just Be Kind
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TM Forum - Enterprise SEO recovery

TM Forum SEO

Enterprise-scale SEO recovery

Millions of issues across thousands of pages. We reduced Google-reported errors by 66% in under three months. All significant SEO metrics recorded their best month on record.

Client: TM Forum
Read case study

Results That Speak for Themselves

2x sales growth. 66% fewer site errors. Record-breaking SEO metrics. We deliver measurable impact.

View All Case Studies

Beyond Just the Store

E-commerce success isn't just about your website. We help with the complete picture.

Brand & Packaging Design

Your physical product is the first thing customers interact with. We create packaging that communicates quality, care, and your brand's values at a glance. On the shelf or in a delivery box, looking as good as your product is.

Content Creation

Product photography guidance, compelling product descriptions, educational blog content, and the storytelling that turns browsers into believers. Great products deserve great stories.

Email & Marketing Integration

Abandoned cart recovery, customer segmentation, and automated email flows that nurture relationships and drive repeat purchases. Your store connected to the tools that grow your business.

Analytics & Insights

Understand exactly what's working. Proper tracking setup, conversion funnel analysis, and the data you need to make informed decisions. No more guessing.

Our Process: From Vision to Live Store

We've refined our Shopify development process to deliver exceptional results efficiently. Whether customising a theme or building from scratch, you'll have complete visibility at every stage.

  • Discovery: Understanding your products, customers, and goals. What makes your brand unique? What do your customers need?
  • Design: Creating or refining your store's visual identity. Mobile-first, conversion-focused, unmistakably yours.
  • Development: Building your store with clean, performant code. Regular previews so you see progress in real-time.
  • Content & SEO: Optimising every page for humans and search engines. Product descriptions, meta tags, structured data.
  • Launch: Thorough testing, smooth migration, and confident go-live. We don't launch until you're delighted.
  • Growth: Post-launch support, analytics review, and ongoing optimisation to keep improving results.

Transparent Process, Predictable Results

See exactly how we take projects from concept to thriving online store.

Explore Our Process

Flexible Packages for Every Need

Whether you need a design brought to life, a full design-and-build solution, or comprehensive creative and strategic support, our packages offer predictable pricing and exceptional value.

Build to design

£4500pm
  • Transform Figma designs* into real software
  • Staging reviews
  • Content updates
  • Data / integrations / automations
  • Security
Start building
Recommended

Design and build

£6500pm
  • Everything from Build to design plus:
  • Describe what you want designed
  • Work with a real UK designer
  • As many changes as you need
Start designing

Full service

£8500pm
  • Strategy
  • Creative
  • Content
  • Copywriting
  • Design
  • Build
  • Support
  • Iterate
Start anything

* Build from our UX/UI design service or provide your own as long as they meet the minimum requirements from our quality guidelines

Not Sure Which Package Fits?

Let's talk about your specific needs and find the right approach for your business.

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Ready to Build a Store That Sells?

Whether you're launching your first online store or transforming an underperforming one, let's discuss how we can help your e-commerce business thrive.

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Discovery call Our packages